Kelly Snyder

Executive Director, Prospect Management and Analytics
Penn State

Financial Aid Guru, Diversity Ally, Scholarship Advocate, Fundraiser, Data Supporter, Manager -- Kelly Snyder is the Executive Director of Prospect Management and Analytics. Her office’s primary goal is to support the work of the Division of Development and Alumni Relations by providing data analytics, data mining services, individual research, data integrity, and management of electronic files. She leads a team of 20 staff who work collaboratively in three main areas—Prospect Management, Analytics and Research.

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Kelly is an expert in Big Picture, Broad Organizational Needs, University Citizen