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DAY 1: Tuesday, June 16
10:00 a.m. Tour // 12:00 to 5:00 p.m. Conference // 5:30 p.m. Happy Hour


Location: Rackham Graduate School Assembly Hall

unless otherwise noted

OPTIONAL:
Library Tour

10:00 a.m.

Tour Location: William L. Clements Library, 909 S. University Avenue
 

Meeting Location: Front steps of the Clements Library
 

Join us for a guided tour of the historic Clements Library. A library staff member will share selected collection materials related to philanthropy, followed by a visit to the beautiful Avenir Foundation Reading Room to view the current exhibit, Up, Up, and Away, which explores the history of hot air ballooning.

Check In & Networking

Rackham Graduate School, Assembly Hall
Say hello to FORUM friends, new and old!

12:00 to 1 p.m.

Welcome & Expectations

​Heather McPhail, University of Michigan, and Rachel Brandell-Mayers, Virginia Commonwealth University

1:00 to 1:15 PM

Fireside Chat

1:15 to 2:15 p.m.

Craig Leonard, Executive Director, Pipeline Development & Strategic Initiatives,
with Tom Baird, Vice President for Development, University of Michigan.

​

Tour of
Michigan Stadium

2:30 to 5:30 p.m.

Taking you behind-the-scenes of the largest stadium in the Western Hemisphere! 

2:30 - 2:45 p.m. Load Buses

2:45 - 3:15 p.m. Ride to Stadium

3:30 - 5:00 p.m. Stadium Tour

5:00 - 5:30 p.m. Buses back to Rackham​​

Happy Hour

5:30 p.m.

Dominick's, 812 Monroe St, Ann Arbor, MI

DAY 2: Wednesday, June 17
8:30 a.m. to 5 p.m. Conference // 5:15 p.m. Happy Hour

Location: Rackham Graduate School Assembly Hall

unless otherwise noted

Coffee & Networking

Coffee will be provided. 

8:30 a.m.

Welcome & Overview

Myka Arnold, Senior Research Analyst, University of Michigan

9:00 a.m.

Breakout Sessions

9:15 to 10:15 a.m.

​Session 1: Choose one of the following - 
 

  • Optimization @ ND: Downsizing 100 Portfolios in 90 Days, Assembly Hall
    Jonathan Retartha and Annabelle Hilson, University of Notre Dame

​

This session provides a detailed case study in the yearlong Portfolio Optimization journey of Notre Dame's Prospect Management team. With more fundraisers and leadership-rated benefactors identified than ever before, "managing abundance" meant recommitting to traditional moves management principals, maximizing the opportunities given to our most talented fundraisers, and building a culture of accountability across eight regional teams.

You will learn how the team spent months building a data-informed case, influencing leadership, managing communication, gaining buy-in from frontline fundraisers, and executing under a narrow timeline. This session will prove most useful for organizations with a centralized fundraising operation, but the key takeaways benefit organizations of any size and structure who seek portfolios that are manageable, full of meaningful relationships, and moving toward the next gift.

​
​

  • Age of the Builder - Why the Best is Ahead of Us, East Room
    Corbin Smith and Michael Pawlus, The Ohio State University

 

Every generation has faced a technology that felt like the end of work as we know it, from the Luddites smashing looms in 1811 to Keynes coining "technological unemployment" in 1930. In this session, Michael Pawlus and Corbin Smith make the case that AI is no different, and that history's lesson is clear: disruption is real, but the net effect is always expansionary. Drawing on economic data, Anthropic's latest labor market research, and the MIT "tasks not jobs" framework, they challenge prospect development professionals to stop asking "will AI take my job?" and start asking "which tasks can I delegate and what could I build with the time I get back?"

The session weaves together two complementary voices. Michael brings an evidence-based optimism, grounding the conversation in the historical and macroeconomic case for why the best is genuinely ahead of us. Corbin brings the perspective many in the room will recognize: the skeptic who simply challenged himself to give the tools a try, and who now uses AI every day in his professional practice, building Copilot agents that have transformed how his team delivers prospect research and, in his personal life, launching a website and a business powered almost entirely by AI. Together, they close with a practical playbook for prospect researchers ready to move from curiosity to action, and a shared conviction that the future of work isn't something that happens to you. It's something you build.

​

  • Developing Development’s Partnership with the Portfolio Management Team, West Room
    Kari Stokosa, 
    Wisconsin Foundation & Alumni Association

​

​Drawing from a cross-functional pipeline workgroup, the presentation will cover campaign preparation, org-wide strategy, and how prospect development and decision support have played an active role in shaping new tools and reports along the way.

15 minute break

Keynote Speaker:
Karen T. Isble

10:30 a.m.

Karen T. Isble, Vice President for College Advancement, Kalamazoo College

 

Karen Isble joined Kalamazoo College in September 2020 as vice president for College Advancement, where she guides the College’s fundraising, alumni engagement, and marketing and communications efforts. The College successfully concluded its six-year comprehensive Brighter Light Campaign in September 2024 having raised $203.24 million in private support (135% of the goal).

 

Karen previously served as associate vice chancellor and campaign director for the University of California, Irvine, leading the planning and execution of the university’s $2 billion comprehensive campaign; and as assistant vice president for development at the University of Michigan, overseeing fundraising operations and prospect development for all 3 campuses and the academic medical center.

 

Karen began her career in arts administration and fundraising in roles with the Chamber Music Society of Detroit, the Chicago Symphony Orchestra and the Goodman Theatre. She currently serves as board chair for the Kalamazoo Symphony Orchestra.

 

Karen is a former board member of the fundraising professional association Apra, having served as president in 2013-14. She was honored when Apra awarded her with its Visionary Award in 2024, one of just six recipients in the past 40 years. Karen holds a bachelor's degree from Harvard University and a master's degree from the University of Michigan.

​

From Prospect Development to...Well, Anywhere!
 

I've had many forks and diversions along my career path over the past several decades, and each one was vital to teaching me something I needed to know to take the next step. None, however, has been so fundamental and foundational as the years I spent in the evolving (yet evergreen) field of prospect development. 

LUNCH BREAK

11:30 to 1:30 p.m.

Lunch not provided. Use this time to explore Ann Arbor and connect with colleagues! 

​

THEMED LUNCH & LEARNS: Looking for a more structured lunch discussion? Bring your lunch back to Assembly Hall and join one of our themed tables. Please save your spot in advance. Sign up sheets will be available at registration. 

​

Check out some of our favorite spots.

​​

11:30 a.m. - 12:15 p.m. - Lunch Pick-Up

12:15 - 1:30 p.m. - Eat & Conversation

 

  • FORUM First-timers/Early Career Professionals
    Hosted by Emily Carter Sharpe, University of Michigan
    ​

  • Parent & Family Giving
    Hosted by Hans Fruechtenicht, University of Michigan

​

  • Healthcare Discussion

​       Hosted by Jen Nettles, OhioHealth Foundation

​

  • AI Utilization Discussion
    Hosted by Marco Garcia, University of Michigan
     

  • Managers Discussion
    Hosted by Emily Kelley, The Ohio State University

​

​

APRA WEBINAR LIVE STREAM

12:00 p.m. - in West Room

​

  • APRA Webinar: Due Diligence in an Uncertain Age: Gift Prospecting and Acceptance
    ft. Katelin Newman, University of Michigan

Breakout Sessions

1:30 p.m.

​Session 2: Choose one of the following -

​

  • Nothing and Everything to Lose: Moonshot Prospect, Assembly Hall
    Mike Hilliard and Heather McPhail, University of Michigan

​​

​How do you invigorate transformational giving when prospects aren't engaged but have great potential? Michigan's answer was to create a Moonshot Prospect Committee focused on high-potential prospects within the university's sphere. We will discuss how we created the committee, prospect list, and the strategy sessions that have unfolded since January. We look forward to a lively discussion with the University of Michigan's Assistant Vice President for Leadership Giving, Mike Hilliard.

​​

  • From Leads to Legacy: Connecting Data, Marketing, and Planned Giving Success, East Room
    Laura Reiner, University of Nebraska Foundation
    ​

​​

This session will explore what defines a Planned Giving prospect and how marketing leads and data drive discovery while delivering measurable results. Laura will delve into tracking strategies that connect marketing efforts, prospect activity, and internal service to identify what’s working, where improvements can be made, and how teams can collaborate more effectively. She will also share key insights and lessons learned from the University of Nebraska Foundation’s 2017 Planned Giving Survey, along with the strategy and thinking behind this year’s survey, offering actionable ideas to strengthen future outreach, engagement, and cross-team collaboration.​

​

  • Portfolio Management and Optimization Using Data Modeling, West Room
    Matt Phelan and Chet Hodges, Michigan State University

​

This past year at MSU, a workgroup came together to find a solution to the issue of portfolio penetration at MSU - the problem that portfolios were too large, and the number of managed prospects without a significant personal contact in the past year was too high. This raises the question: do our portfolios reflect the time and capacity we have, or do they set us up to feel behind from the start? In this presentation, we'll highlight the data explaining why this workgroup formed, the recommended portfolio changes at MSU, the results experienced by institutions that adopted similar changes, and the next steps.
 
Since the first step in this process is reducing portfolio size, the next step is to ensure DOs prioritize the best prospects. To accomplish this, our analytics team used a model to generate prediction scores for Proposal Likelihood, Best Unit Propensity Prediction, Planned Gift Propensity, and Stage Transition Likelihood. Prediction scores are generated using machine learning models that utilize tree-based algorithms like Random Forest and Extreme Gradient Boosting (XGBoost). Model score outputs can be interpreted using a comparison matrix that provides analyses for each combination of outputs (stage and proposal likelihood / giving propensity) and their implications for prospect strategy.

Some questions still need to be addressed: How will this affect metrics? Tracking prospects not in a DOs portfolio? Stewardship assignments? 

​​​​​​​

15 minute break

Breakout Sessions

2:45 p.m.

​Session 3: Choose one of the following -

​

  • More Than Metrics: Moving Beyond Just Numbers, Assembly Hall
    Candace Olley, University of Cincinnati, and Joey Cuevas, Virginia Commonwealth University

​

How do we move from simply reporting on metrics to using it as a strategic lever for growth? Following a preliminary discussion in April with the Metrics Subcommittee, this session dives deeper into the intersection of metrics, portfolio health, and fundraiser accountability. We will explore how institutions are redefining quality beyond numbers, exploring the evolving role of Prospect Development as a partner to not only frontline fundraisers, but also managers.

This guided discussion is designed to be fluid. While we will start with picking up where a small group left off on fundraiser and manager coaching, the group’s interests will guide our focus, whether that’s establishing specific metrics or portfolio expectations, assessing overall portfolio composition to support those expectations, or equipping managers to translate insights into actionable next steps for fundraiser accountability. Come prepared to share your ideas, reports, or strategies for working with the willing.

​​

  • Constituent News Insights, East Room
    Viv Chappell, Wisconsin Foundation and Alumni Association
    ​

​

​Timely constituent news insights can prompt fundraiser action and help our institutions connect with prospects in a way that resonates and motivates them to give generously. But tracking and distributing constituent news -- like wealth events, obituaries, and articles about our alums and prospects -- is no small feat.

Wisconsin will share about their developing approach to news alerts and lead on-the-spot benchmarking so participants can share and learn from peers. Building off of our FORUM 2025 session, we will dig deeper into news resources and vendors that can help prospect research teams move the needle on constituent news.

​

  • Leading Through the Mess: A Middle Management Discussion, West Room
    Emily Kelley and Sarah Luckey, The Ohio State University

​

In this focused discussion, Sarah and Emily will explore the challenges, pitfalls, opportunities, frustrations, and joys(?) of being a middle manager. Discussion topics will include: how to maximize your influence by leading up, down, and across; discovering time to actually do the work; and finding the good in all the crazy.

This session will be an interactive, focused discussion. No management experience required!

​​​​​​​

15 minute break

Show & Tell

4:00 to 5:00 p.m.

Assembly Hall

​

  • Crossing the Finish Line: Capacity Flow at WFAA
    Tesha Pittenger, Wisconsin Foundation and Alumni Association
    ​

​​

In 2023, the Wisconsin Foundation and Alumni Association (WFAA) converted to a new CRM and, with it, a new wealth screening vendor, DonorSearch. While we were able to use the external DonorSearch platform to complete wealth validations and capacity reviews, those scores were not appearing in the CRM until integration occurred in 2025. 

This presentation will describe DonorSearch integration, addition of WFAA Giving information, ratings flow, addressing vendor limitations, and next steps for WFAA capacity scores. 

​​

  • Angel Trackers: Finding and Referring your Institution's Entrepreneurs
    Jane Cronkhite, Michael Stevens, and Dana Vollmer, University of Illinois Foundation​

​​

We all have entrepreneurs at our institutions whether they are angel investors, working in venture capital or private equity. How do we track these folks and refer them to gift officers in a useful manner? Find out what we have been doing at the University of Illinois Foundation, including working with Pitchbook to integrate their API into our CRM. Don't want to go that route? There are other options and resources available to you.​

​​

  • Notes to Self (But Not to CRM): AI-Powered Employment Updates from Contact Reports

       Jeremy Sheiko and Devika Angamuthu, Purdue for Life Foundation

​

Keeping donor employment data current is one of the most persistent frustrations in Prospect Development — and one of the most common complaints from frontline fundraisers. But what if the updates were already there, buried in the contact reports our fundraisers already wrote? This session shares our initial foray into using large language models to do what few of us have the time or patience to do: systematically read contact reports and extract meaningful biographical data. Leveraging new AI capabilities available through the Snowflake AI Data Cloud, we set out to test a simple theory — that employment updates are frequently documented in contact reports long before they ever make it into the CRM.

Early results have exceeded expectations. Our audit has demonstrated over 85% accuracy in identifying and surfacing employment changes, including retirements, directly from contact report text. What started as a simple experiment is already has us thinking of other possibilities: we're actively exploring how the same approach can be applied to other biographical data, particularly relationship data, identifying family members, colleagues, and associates that might otherwise go unnoticed.

​

East Room

​

  • AI Workflow Revisited
    Kylie Cain, University of Nebraska Foundation
    ​

​​

At last year's FORUM, the University of Nebraska presented on their work to implement agentic AI into our Prospect Development operation. This AI workflow is now live in our BBCRM! We would like to share an update of how it's changed our work, show a visual to the group, and share challenges and successes in the year it took to launch this project.​

​

  • From Clean‑Up to Clarity: How Enhanced Dashboards Power Strategic Consults
    Kristin Kuhrasch, Wisconsin Foundation and Alumni Association

​​

We used to approach Portfolio Consults like a twice annual spring cleaning: a necessary task focused on dusting off old opportunities, stepping around past‑due items, and making sure nothing was about to topple over. Helpful, yes, but largely reactive. With the enhancement of our Salesforce Fundraiser Dashboard, we shifted that work upstream, putting the clean‑up tools directly into fundraisers’ hands. Signals like past‑due Ask Dates, no recent Activity Reports, and even a cheerful report called, “Ready to Move to Closed Won!” are now easy to spot, address, and resolve long before a Consult ever begins. In this session I'll review the creation and content of our Salesforce Dashboard (the Fundraiser Dashboard) and our enhanced Portfolio Consult agenda.

​

West Room

​

  • Meet the University of Michigan's Dynamic Duo - MyFundraiser+2 and Prospect+, our unified experience that transforms passive reporting into a dynamic operating system for fundraising
    Paul Wiklanski, Michelle Lin, and Tyler Lefler, University of Michigan
    ​

​​

Data often sits in silos, disconnected from daily action. This session focuses on Prospect+ and MyFundraiser+2, unifying the University of Michigan’s dashboards to transform passive reporting into an active operating system for fundraising. We will demonstrate how to consolidate disparate data points into a refined interface that drives the entire strategic portfolio management cycle. This session is beneficial to attendees because it solves the universal challenge of  insights accessibility by demonstrating how to design dashboards that inspire users to prioritize immediate operational steps rather than just consuming history.​

​​

  • Trailblazers: Discussion around Emerging Approaches to the Institutional Pipeline
    Danilyn Wilce and Craig Leonard, University of Michigan

​​

Sharing what U-M is doing in the pipeline space, then discussion from the broader group.​

Day 2 Wrap-Up

5:00 p.m.

Kelli North Associate Director of Development Research, Fundraising and Strategic Alignment, University of Michigan

Happy Hour

5:15 p.m.

A2SF Culinary Row and Beer Garden, Top of the Park, 915 E. Washington Street, Ann Arbor, MI
​We will gather in the fenced Beer Garden area on Ingalls Mall. As you exit Rackham you will see it just past Washington St. on the right.

See A2SF Directions & Parking.

DAY 3: Thursday, June 18
8:30 a.m. to 12:00 p.m.

Location: Rackham Graduate School Assembly Hall

unless otherwise noted

Coffee & Networking

Coffee will be provided. 

8:30 a.m.

Breakout Sessions

9:00 to 10:00 a.m.

​Session 4: Choose one of the following - 
 

  • Engagement as a Stage, Assembly Hall
    Erin Morales, Rutgers University Foundation

 

​Alumni engagement isn’t just an outcome—it’s a strategic stage in the lifelong relationship between Rutgers and its graduates. In this session, we’ll explore Engagement as a Stage within the broader advancement and prospect lifecycle.​

​

  • It Comes in Waves: Staying Afloat in the Sea of Event Research, East Room
    Rachel Bartram, University of Cincinnati Foundation, and Erin Deardorff, The Ohio State University

 

If you have ever heard, "We just updated event registrations and table seating for tomorrow's dinner. Can you update research?" then this breakout session is for you!

Are you curious as to what event research looks like at other institutions? Join the University of Cincinnati Foundation and The Ohio State University in a breakout session that compares and contrasts event and leadership briefing research products and processes at both of our organizations -- and yours! Hear how UCF PD recently partnered with Reporting to highlight prospect birthdays in the football suites and how OSU PD is working with their Data Science team to use AI to lighten the manual load for event research. We invite you to share your current process and wish list items and hear from your peers on trends and best practices for this niche area of information and insight sharing that influences some of our organizations' highest relationships. Everyone who attends this session will be asked to complete a brief benchmarking survey on their event research program for which results will be compiled and shared with the group at a later date.
​

​

  • Training Development Staff on Prospect Development Process, West Room
    Leigh Musser, 
    University of Iowa Center for Advancement

​

​The Prospect Development Team at the University of Iowa Center for Advancement has adapted our onboarding program for new development partners several times over the course of the last few years. We’ll discuss how our training program has evolved, how a database conversion and a series of post-go-live database improvements have impacted our training program, what we’ve done to make our training resources and materials more accessible to members of the development team, and considerations as we look toward future improvements in how we onboard and build relationships with our development partners. We'll then open up for discussion so other teams can share their training questions, challenges, and successes.

"Paws" & Connect

10:00 to 11:00 a.m.

Close out the conference on a sweet note! Join us for cake and a special visit from Denver the therapy dog and his handler, Shae Maier,  Assistant Director of Development, Kellogg Eye Center. Shae will share a few words about the Lipschutz-Danzansky Family Paws4Patients Program and its meaningful work across U-M Health. Then stay to mingle, celebrate, and maybe sneak in a moment with Denver!

Breakout Sessions

11:00 to 11:55 a.m.

​Session 5: Choose one of the following - 
 

  • NIL: Data-Driven Impact, Assembly Hall
    Cam Walker and Katelin Newman, University of Michigan

 

For Prospect Development, the challenge isn’t just gathering this data; it’s figuring out where to put it in our CRM and how to make it useful. We’ll share an honest look at working together to gather data, brainstorming CRM integration, navigating complex internal and external partnerships, and turning inconsistent NIL streams into actionable donor insights.​

​

  • Using AI to Support Interest-Based Fundraising: Turning Unstructured Donor Text into
    Operational Intelligence, East Room

    Drew Wham, Penn State University

 

The presentation focuses on how Penn State has operationalized AI-driven donor interest tagging and semantic prospect discovery to support interest-based fundraising strategies, building on foundational work presented in previous years.​

​

  • Culture Shock to Culture Shift: A Case Study in Metrics Buy-In, West Room
    Rachel Brandell-Mayers and Joey Cuevas,
     Virginia Commonwealth University

​

How do we move from simply reporting on metrics to using it as a strategic lever for growth? Following a preliminary discussion in April with the Metrics Subcommittee, this session dives deeper into the intersection of metrics, portfolio health, and fundraiser accountability. We will explore how institutions are redefining quality beyond numbers, exploring the evolving role of Prospect Development as a partner to not only frontline fundraisers, but also managers.

This guided discussion is designed to be fluid. While we will start with picking up where a small group left off on fundraiser and manager coaching, the group’s interests will guide our focus, whether that’s establishing specific metrics or portfolio expectations, assessing overall portfolio composition to support those expectations, or equipping managers to translate insights into actionable next steps for fundraiser accountability. Come prepared to share your ideas, reports, or strategies for working with the willing.

FORUM Closing

11:55 a.m.

​Heather McPhail, University of Michigan, and Rachel Brandell-Mayers, Virginia Commonwealth University

©2026 by Great Lakes Prospect Development FORUM.

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